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Latest News
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December, 2003--Realtor.com & Robin's
Team Join to Dominate Local Real Estate Sales
"We continue to leverage the power of the Internet for our clients,
which produces better pricing, greater selection and faster
transactions. Our agreement with Realtor.com, the #1 real
estate website in the world, supplements our search engine strategy
where we have achieved over 400 #1 rankings and over 2,000 Top 10
rankings. Our clients directly benefit from association with
these leading brands, Realtor.com and Robin's Team.
The Internet's
importance to real estate sales continues to
grow dramatically. Five years ago only 2% of the buyer's used
the Internet during their search. Today, more than 80% use the
Internet and those that do earn 26% more than those that don't.
Our team's Internet dominance at the local level, where homes are
bought and sold, directly benefits our clients with better pricing, greater
selection and faster transactions.
2003 marked a milestone in the technological evolution of real
estate sales. For the first in history, more buyers used the
Internet for home information than newspapers. The Internet is
the #1 buyer information source, after the agent. In Illinois,
we are determined to maintain our Internet leadership. We
continue to prove that 'Superior Technology' generates 'Superior
Results' for our clients.
The agreement with Realtor.com furthers our local lead by
capturing a 50% market share of Realtor.com local traffic. No
other agent, team or office even comes close. With the ever
increasing power of the Internet, buyers and sellers either use a
real estate professional with Internet mastery or they will pay for
it at the closing table. There can be as much as a 20% difference in price,
because the Internet works 7/24/365, the average agent or FSBO just can't
compete with our technological advantage."
The Highlights of the Realtor.com & Robin's Team
Agreement:
- Robin's Team and Realtor.com sign agreement for 50% market
share of local Chicagoland traffic.
- While there are over 3,000 agents in Chicagoland, no other
agent, office or team has capture so much internet traffic.
The new agreement will further extend the Team's lead by
delivering 1,000's of additional buyers each and every month.
- The ads will deliver over 75,000 Illinois buyers directly to
the Team's websites each month.
- Five unique ads will be seen over 300,000 times/month by
local targeted buyers who will be one click away from the
featured homes on the Team's website.
- Traffic numbers projections call for a 25% increase over the
above numbers in 2004.
- Internet buyers earn 25% more money, 90% rely on a real
estate professional and represent 81% of all local buyers.
- The Team's organic earned over 400 #1 and over 2,000 Top 10
search engine rankings. This agreement supplements the
organic campaign by eliminating search engine fluctuations.
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"While any agent with enough money can buy ads, search engine ranking must be earned.
It takes a sophisticated program to develop content that the search
engines will recognize and continue to honor with top ranging
positions. While there are thousands of local real estate
agents, there are only a handful with websites sophisticated enough
to break into the Top 10.
Search for the common terms that a buyer
or seller would use to find local real estate websites and you find
as many as 30,000 results. We've gone to the top of that list
over 400 times and we're in the Top 10 for over 2,000 search terms.
This translates into the most affluent buyers and sellers coming to
our website. For our seller clients, this means more buyers
with greater income see their house and that's something other
agents can deliver. Why?
There can only be one #1 and, for over 400 local search term, our
site is #1. How is it done? We forced over three years
of development time on producing valuable, empowering information.
We thought that, if we focused on contribution, the search engines,
buyers and sellers would recognize the quantitative difference...
and they did. Our site has been rewarded with over 400 #1,
1,500 Top 5's, 2,200 Top 10's and 3,000 Top 20's.
These rankings require continued compelling content. That's
what we do, deliver value-added information while empowering our
clients. We prove 'Superior Technology' produces 'Superior
Results.'
The Highlights from the November Search Engine Results:
- aRobinHood.com has been rewarded with over 400 #1, 1,500 Top
5's, 2,200 Top 10's and 3,000 Top 20's.
- Compelling content attracts the most affluent buyers who
earn 26% more than those who don't use the Internet for their
home search.
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Questions or problems regarding this web site should be
directed to [Website
Help]. Listings on this website may or may not be under contract that
would include commissions. Nothing on this site guarantees or offers a
commission. Commissions must be negotiated directly with the seller and/or
buyer, directly. FSBO homes posted on this site are provided as seller
advertisement only and are NOT represented by a licensed real estate
professional, unless otherwise noted. All information on this site is
believed to be true but is NOT guaranteed. Please call us to verify.
Real estate brokerage services based at RE/MAX Excels, Geneva, IL by Robin
Antonick as the Designate Agent.
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Superior Technology
Superior ResultsTM
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Copyright В© 2003, 2004 Robin's Team. All rights reserved.
Last modified:
03/28/04.
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