Welcome Script

Welcome Script – Initial Call

Hi, I’m looking for _________. Hi ______.

Recently, you signed up on GetEveryHomeNow to see homes for sale in the Chicago area.

I’m just calling to welcome you [1]… and to explain a couple of important search features… do you have a quick moment? (X) Great

If no time >>> When would you have 2 minutes for some pointers?

Through the service, you have access to over 70,000 local listings, that’s the same data that agents use… and it can be overwhelming… so I want to give you a couple of pointers:

1. First, the system updates data hourly. Unlike other Web sites, you’ll never waste your time looking at homes that sold months ago.

2. Second, on each listing you’ll see a “STATUS” field. “ACTV” means the home is active and the seller has not accepted an offer, yet. “CTG” means the seller has accepted an offer, but it’s contingent on something. Most people focus on active listings.

3. Finally, the service sends new listings to you that qualify for your search, sometimes within an hour of them being posted on the MLS. This gives you a huge advantage. We’ve helped our clients buy incredible homes before most buyers knew they were available. The tradeoff is photos. It could take up to 10 days for photos to be taken and posted to the MLS. You’ll see photos as soon as they are posted to the MLS.

(Name), to better serve you, I need to ask you a few quick questions… when do you plan on moving? (X) Great!

Why are you moving? (X) Good.

Do you have a home to sell? (X) Excellent.

Have you already been Pre-Approved [2] for a loan? (X) Great!

When you move… where would you move to [3]? (X) Terrific.

And when would that be [4]? (X months) Good.

If 3 months or less continue else go to Wrap-Up.

Obviously… you realize it could take 1 to 6 months in this market to buy/sell a home… did you know that?

So… my question is… do you want to be moved-in in (X [5]) months… or do you want to start looking at that time? (Moved-in) Terrific

Fortunately… to get you one step closer to (town)… all we need to do now… is simply set an appointment with one of our real estate professionals to advise you on next steps.

Which would be better for you... Monday [6] or Tuesday at 4 PM?

Wrap-Up

(Name), do you have any questions or is there anything else I can do for you? (X) Great!

I want to thank you [7]… for signing up on our Web site. If we can be of any assistance, please don’t hesitate to e-mail [8] or call us at 800.359.0655 ext. 1234 [9].

Have a great day.

Welcome02 PDF File

[1] Downswing and slowly.

[2] I recommend that we not get bogged down in any area, such as pushing for them to get a competitive bid if they already have a loan provider, because we want to set a tone of building rapport and ask for the appointment not the business. I’d suggest that if they already have a lender, then we let the agent cross sell the idea of a competitive bid. Likewise our lending partners can cross sell our agents, though both must be mindful of written contractual relationships.

[3] Note this as you may need it later in the script.

[4] Note this as you may need it later in the script.

[5] Use the number of months they told you in the prior question.

[6] Tomorrow and the day after. So if you are calling on a Tuesday then you should say: “Which would be better for you … Wednesday or Friday at 4 PM?”

[7] Bow and down swing (take you voice lower).

[8] If they ask for the e-mail address give them

[9] Make sure that you use the 4 digit extension provided to you by Profusion so you will get credit for the call.